Shimoga, 17th September 2026: Eicher Trucks & Buses, a business unit of VE Commercial Vehicles Ltd. (VECV), inaugurated its exclusive dealership for its Eicher Pro X Small Truck range in Shimoga. The Vijaya Auto Sales and Service 3S dealership facility is located at Vijaya Complex Bypass Road, Urgadur, Shimoga, with connectivity to NH-69 and NH-169.
The Eicher Pro X showroom will offer the 3T and 3.5T GVW range of small commercial vehicles in EV, diesel and CNG variants, providing customers with solutions for a wide range of applications. Spread across approximately 15,000 sq. ft., the dealership brings sales, service and spare parts together under one roof for Pro X customers.
Vijaya Auto Sales and Service facility features a spacious vehicle display area, dedicated workshop infrastructure, customer-focused spaces and service facilities designed to enhance the ownership experience. Equipped with interactive digital displays, the dealership enables fleet owners and transporters to explore the Eicher Pro X range and experience Eicher’s connected, customer-centric mobility ecosystem.
Commenting on the inauguration, Abhishek Chaudhary, SVP, SCV - Sales & Marketing, VECV, said, “The Eicher Pro X range is designed for the evolving needs of last-mile logistics, with a strong focus on efficiency, connectivity, driver comfort and uptime. With three fuel- efficient powertrains, 100% connected technology and multiple configuration options, it is engineered for applications including e-commerce, parcel courier, FMCG and industrial goods movement. With Vijaya Auto Sales and Service, we are strengthening our presence in Shimoga and bringing the Pro X range and enhanced ownership support closer to customers across the Malnad region.”
The new Eicher Pro X dealership offers easy access for customers and fleet operators across Shimoga and surrounding areas. The dealership is strategically positioned near key industrial and logistics clusters including the KIADB Auto Complex/Sagar Road, Nidige, Machenahalli and Mandli-Kallur industrial areas, as well as the Sulebailu/Bypass Road logistics belt. Its connectivity to NH-69, NH-169 and the Sagar Road and Bhadravati corridors further positions the dealership to serve the region’s growing industrial and logistics ecosystem.
Born-digital and customer-centric, Vijaya Auto Sales and Service features an interactive customisation zone that allows customers to configure vehicles based on cargo body requirements, load deck options, fuel choices and colour preferences, bringing a new level of flexibility and personalisation to the commercial vehicle buying experience. Trained technicians, advanced service support tools and customer engagement platforms further ensure prompt service delivery and a seamless ownership experience.
The facility is also equipped with dedicated EV charging infrastructure and EV-trained technicians, in line with Eicher's readiness to support emerging mobility requirements. Additional customer support features such as power backup infrastructure, EOS Vans and EOS Bikes for doorstep services, and GPS-enabled breakdown assistance further enhance customer support and maximize vehicle uptime.
About VE Commercial Vehicles Ltd (VECV): VE Commercial Vehicles Limited (VECV) is a joint venture between the Volvo Group and Eicher Motors Limited. In operation since July 2008, the company’s businesses include Eicher branded trucks and buses, Volvo Buses in India, exclusive distribution of Volvo Trucks in India, exclusive global manufacturing hub for Volvo Group for 5- & 8-liter automotive engines, Engineering Components business and Eicher Power Solutions (Gen Sets and Versatile Engines). A multi-brand, multi-division Company, backed by innovative products & services, VECV today is recognized as an industry leader for modernizing commercial transportation in India and the developing world.
For further information, please contact:
Namah Chawla
PR & Corp. Communications, VECV
nchawla2@vecv.in
